Roberto Ascione is a serial entrepreneur and global thought leader in digital health. With 20 years of experience, he has been focusing on marketing and communications, business transformation and innovation in health and wellness. He is currently CEO at Healthware International, a next-generation healthcare consultancy, combining a unique blend of marketing and creative services with innovation and technology capabilities, able to deliver value to existing and emerging healthcare stakeholders. Under Roberto’s tenure, the agency evolved into a cutting-edge, innovation-driven company delivering value at the heart of the transforming healthcare ecosystem. He is also very active in the digital health start-up ecosystem in various advisor capacities both in Europe and in USA. Roberto Ascione was recognized as Best Industry Leader at The Health 2.0 10 Year Global Retrospective Awards (2016), as Transformational Leader at the 2017 PM360 ELITE Awards, and named among the 2017 PharmaVOICE 100. Passionate for medicine, computer science, and human-technology interactions he believes strongly that digital innovations and technologies will be the most impactful drivers of change in the healthcare industry. He nurtures this vision by speaking at a number of conferences, as well as contributing to several research organizations and start-up accelerators.