Innovation director, Product design & UsEx director, Product & New Media director, in TMT Mkt. 20+ years in Mobile&Telecom/Content&Media Industry with main responsibilities in: Digital Business Strategy, Customer Experience Design, Design Thinking, New Business Model and Business Innovation. Visiting professor at: NABA (Nuova Accademia di Belle Arti): "Business Model Design and Culture of Innovation", Universita' Cattolica-MI, Salzburg University-A. In March 1994 I was part of Omnitel Pronto Italia startup. In January 1999 I was part of Omnitel2000 startup (now known as “Vodafone live!”). The first Service based Company to conceptualize, develop and sell VAS for a Mobile Operator. In March 2000 I was part of Andala team (3 Italy startup) to bid for 3G frequencies in Italy as Product & Service director. My first responsibilities were: Service creation & roadmap enabling 3 Italy to win its license. Speaker @ Air Touch International - Product & Services ISP Conference-Lisbon-P 1998 Speaker @ : “Future of Mobile TLC” Italian- Swedish Ass.- Palazzo Delle Stelline Milan 2001 Visiting Professor @ Summer School Siena University: Umts and innovative Products and Services 2002 Speaker @ MOBICOM (Milan) Conference 2004 Speaker @ Conference “Radio and television: state of the art”-AICT 2006 Speaker @ Conference “The Economist”: Media convercence: TV and TLC. Rome 2006 Visiting Professor @ Bicocca University “WEB 2.0 and Internet of Things”- Conference--Milan 2007 Speaker @ Bicocca University–Mi. : “FRONTIERS OF INTERACTION” 2007 Speaker @ Mobile Content Conference-Moscow, June 2008. Speaker @ Business International Conference - "Mobile marketing-mobile social media"-Milan, June 2010. Specialties: Technology Evangelist, Telecommunication, Mobile Telecommunication, Internet, Business Innovation, Wireless (HW/SW & UI) Devices, Technology strategy, Marketing and Business Development, New technology, Psychology of New Media, High level Usability Evaluation.